Innovation strategist / Professor / Speaker / Agrifood expert
Turning innovation into business for companies, institutions and founders. 15+ years of innovation, from industrial design to innovation hubs on three continents. 7+ years focused on agrifoodtech.
Work with meYears of innovation
Years teaching
Startups mentored
Training programs & courses
Innovation hubs launched worldwide
My career started in industrial design, moved into innovation consulting and grew into building food innovation ecosystems. Today the focus is the intersection of strategy, agrifoodtech and agile execution.
Adjunct Professor, IE Business School & IE School of Science and Technology
10+ years teaching design and innovation methodologies and Agile Scrum project management, from bachelor to master programs. Capstone tutor in corporate programs and speaker across IE initiatives. Also lecturer at UNIR, Universidad Europea and IED.
Strategic innovation: opportunity mapping, sizing, prioritization, PoCs, pilots and scaling up of new categories and products. Special focus on food and beverage corporations.
Ideation, launch and daily management of 6 food innovation hubs worldwide, connecting corporations, governments, research centres and startups.
Open innovation programs, corporate venture capital (CVC) design and family office advisory, plus acceleration, validation and fundraising readiness for startups.
Design thinking, Scrum, lean startup, SAFe and creative thinking programs and workshops for leadership teams. Certified ScrumMaster® 001777553.
Keynotes, panels and masterclasses across Europe, Latin America, the US and the Middle East. Moderator and conductor who turns complex topics into clear, actionable and engaging experiences for any audience.
An award winning industrial design studio, before strategy took over. See the archive
Agrifoodtech
Translating opportunities into tangible growth: identifying strategic, technological and financial growth engines, and activating them through internal and open innovation (accelerators, R&D programs and hubs) that deliver measurable value on the P&L.
People to feed by 2030
Food is facing its biggest challenges in decades. Every one of them is a business opportunity.
The winners will be those who understand the market, the technology and the whole value chain, from farm to shelf.








































































LinkedIn / Jan 2026 / ES
Esto no es un perrito, es una estrategiaHow Grupo Dia turned retail innovation and marketing into a string of smart moves.
Read article
LinkedIn / Dec 2024
The next frontier in upcycled foodsWhy upcycling is moving from niche to necessity as margins shrink.
Read article
LinkedIn / Sep 2024
Collaboration and hybrid products will reshape dairy's futureHybrid products, new technologies and partnerships redefining the dairy category.
Read article
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And yes, you may remember me from the 7th edition of MasterChef Spain. A great experience: I finished 3rd runner up, and it was my entrance into food, with a scholarship at the Basque Culinary Center.
“Technology is never merely technology. It reveals man and his aspirations towards development.”